A Modern Camera with a Nostalgic Soul
Fujifilm has unveiled its latest addition to the X-series lineup — the Fujifilm X Half, a unique compact digital camera that blends modern tech with retro charm. Set to launch in late June, the X Half is a distinctive 18-megapixel “half-frame” camera that embodies the spirit of analog photography while maintaining digital convenience.
Unlike typical digital cameras, the Fujifilm X Half deliberately forgoes shooting in RAW. Instead, it focuses on delivering a what-you-see-is-what-you-get (WYSIWYG) experience through JPEG-only image capture. Priced at $849.99, this camera is designed for creative users seeking that vintage aesthetic, without the complexity of post-processing.
Designed for Film Enthusiasts and Casual Creators
At the heart of the X Half is its portrait-oriented 1-inch-type sensor (measuring 8.8mm x 13.3mm), paired with a fixed 32mm-equivalent f/2.8 lens. While this sensor is significantly smaller than the APS-C sensors found in models like the Fujifilm X100VI or X-T5, it aligns with the camera’s mission: casual photography with character.
Despite its digital nature, the X Half channels the feel of a traditional film camera. It weighs just 8.5 ounces (240 grams), making it an ideal choice for street photographers, travelers, and anyone wanting a portable, stylish camera that slips easily into a bag or oversized pocket.
Analog Aesthetic Meets Digital Convenience
A standout feature of the Fujifilm X Half is its dedicated secondary screen for selecting among 13 built-in film simulations. These simulations — long adored by Fujifilm users — mimic the color science and vibe of iconic film stocks. From rich contrasts to soft pastels, users can choose the mood they want to convey before they press the shutter.
Once selected, these film simulations are baked directly into the JPEG file, meaning there’s no way to remove or adjust them later — just like in real film photography. This deliberate limitation invites users to be more intentional and creative, embracing imperfections and spontaneity.
Optical Viewfinder and Simple Operation
True to its analog inspirations, the X Half features a traditional optical viewfinder — no electronic or hybrid viewfinders here. A 2.4-inch touchscreen, oriented for vertical shooting, complements the shooting experience, letting users compose and review shots easily.
Though it doesn’t aim to replace a professional video rig, the X Half can capture basic 1080 x 1440 video, ideal for short-form clips or pairing with still images for creative diptychs.
Half-Frame Heritage Reimagined
In the film world, “half-frame” refers to cameras like the classic Pentax 17, which took two photos per standard 35mm frame. Fujifilm reinterprets this idea by enabling users to pair two images side-by-side in the app, creating digital diptychs that echo the charm of analog contact sheets.
The app allows users to select pairs from stills or videos, giving more control over composition and storytelling. Additionally, Film Camera Mode collects your next 36, 54, or 72 shots, mimicking the roll-based nature of film. It even includes a virtual film advance lever you must tap between shots — a delightful, quirky nod to the past.
Embrace the Retro Vibe with Filters and Effects
Fujifilm knows its audience — and that audience loves filters. The X Half includes fun effects like light leaks, expired film looks, and even a classic ’90s-style date stamp in the corner of your image. These filters are applied in-camera and permanently embedded into the JPEG, just like real film would be.
Since there’s no RAW support, what you shoot is what you get — a choice that aligns perfectly with the camera’s throwback ethos.
Aimed at a New Generation of Creators
With the surge in popularity of retro digital cameras and disposable film cams, Fujifilm is clearly targeting a younger generation. These users often prioritize aesthetic, convenience, and storytelling over resolution and technical perfection.
However, the $850 price tag could be a sticking point. Competing devices like the Camp Snap ($70) or actual disposable 35mm film cameras ($10–$20) offer similar vibes for a fraction of the cost. But what the X Half brings to the table is a unique middle ground: the vintage feel with modern build quality and reliability.
Who Is the X Half Really For?
This camera is ideal for:
- Content creators seeking a distinct visual style without post-editing
- Photography hobbyists who love film aesthetics but want digital convenience
- Travelers looking for a lightweight, stylish camera to document their adventures
- Vintage enthusiasts who appreciate analog details like diptychs, faux film levers, and contact sheets
It’s not for those who demand full manual control, RAW editing capabilities, or professional-level sharpness. But for casual creatives, it offers a fun, artistic way to capture memories — one JPEG at a time.
